ToolBox -

For many users it is unlikely you will ever exceed 10GB in a month.

Prior to launching this product we did extensive research into usage patterns in the UK ISP market. One of the UK’s leading broadband ISPs (60,000+ customers) found that 90% of their user base used less than 1.52gb per month. On average, across their whole user base the average monthly usage was 3.52gb. In light of this, we set our cap at 10GB.

We found that anything below 10GB could be considered restrictive, while anything above 10GB was unnecessary.

Our cap allows us to price the product competitively without setting unfair (or unrealistic) limits